News Summary

Rival Group, the parent company of Rival Technologies and Reach3 Insights, has announced a merger with Angus Reid Group (ARG), creating the largest Canadian-owned independent market research firm. The merger is set to deliver projected annual revenues exceeding $60 million CAD and will involve operations across Canada and the United States, employing over 180 people. This strategic move reunites the Reid family, with Angus Reid taking a leadership role on the board. The merger aims to integrate Rival Technologies’ proprietary technology with ARG’s high-quality research panels and Reach3’s consulting services, enhancing the company’s market research capabilities. The newly formed entity plans to incorporate more AI into ARG’s panels and explore collaborative opportunities among its subsidiaries.