News Summary

Plutera Capital, a newly launched affiliate marketing firm, has purchased the assets of the former Montréal-based FinTech startup Hardbacon, which had shut down in 2024. Hardbacon, known for its free budgeting app and financial product affiliate marketing, saw its operations cease after significant reductions in web traffic following Google’s search algorithm updates. Plutera aims to restructure and transform Hardbacon into a leading platform for financial tools and resources in Canada. The acquisition marks Plutera’s first endeavor, led by President David Szemerda and Vice-President Mathieu Laliberte, who also oversee ODM World, a Montréal performance marketing agency. The financial terms of the acquisition remain undisclosed. Plutera plans to leverage Hardbacon’s legacy to enhance its offerings and value to consumers.