News Summary

Nickelytics, in collaboration with Branded Cities and Ivee, has launched a groundbreaking geo-targeted advertising campaign in New York City, prominently featuring six rapidly growing direct-to-consumer (DTC) brands. This innovative initiative achieved a ‘Breakout’ status on Google Trends with a remarkable increase in search interest for brands like Athena Club and Fly By Jing, among others. The campaign, which utilized prime locations such as the Nasdaq Billboard in Times Square and Ivee’s Smart Taxi software in NYC taxis, demonstrated the effectiveness of contextually relevant media in driving measurable engagement. Notably, the campaign yielded over 3 million impressions and high click-through rates, underscoring the potential of out-of-home (OOH) advertising as a comprehensive performance marketing solution. This multi-brand effort was powered by Nickelytics’ proprietary digital out-of-home platform, enhancing brand visibility and consumer engagement through strategic ad placements.