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Meta to Test Premium Subscriptions on Instagram and Other Platforms
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7 months ago

Meta to Test Premium Subscriptions on Instagram and Other Platforms

Global

News Summary

Meta is preparing to test premium subscription services across its social media platforms, including Instagram, Facebook, and WhatsApp. The new subscription model aims to offer exclusive features such as extended Stories on Instagram, enhanced audience management, and advanced AI tools like Vibes video generation. This initiative is part of Meta’s strategy to diversify its revenue streams beyond advertising. The subscriptions will provide different features tailored to each app, with initial trials set to roll out in select countries. While the core services will remain free, users will have the option to pay for additional functionalities.

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