News Summary

TestPilot Simulations, an AI-enabled platform focusing on on-demand shopper insights, has announced the appointment of Dr. Dave Fish as a Strategic Advisor. Dr. Fish, who holds a Ph.D. in Social Psychology and is CEO of CuriosityCX, brings over 20 years of experience in market research and customer experience. TestPilot Simulations is designed to help CPG brands make better product and campaign decisions by simulating eCommerce marketplaces. The platform aims to deliver actionable insights through AI while maintaining high research standards. Dr. Fish’s expertise is expected to enhance the scientific rigor of the platform as it scales up.