News Summary

Lyft, the California-based ride-sharing platform, has officially launched its services in Montreal and Quebec City, marking a significant expansion of its Canadian operations. The company is looking to compete with Uber, which has held a dominant position in Quebec since 2014. Lyft’s entry into the Quebec market follows extensive regulatory coordination and recruitment efforts, including adapting to Quebec’s licensing framework post-2019 Bill 17. New drivers in Quebec are being offered a CA$250 bonus as part of the onboarding process. The company is initially focusing on Montreal and Quebec City but plans to extend its services to other cities like Gatineau, Sherbrooke, Trois-Rivières, and Saguenay in the coming months. To attract new users, Lyft is offering a 50% discount on the first five rides within two weeks of signing up. This move provides residents with an alternative to Uber and local apps like Eva.