News Summary

German startup Lanch has secured $27 million in Series A funding to expand its unique approach to food branding and distribution. The company, co-founded by CEO Nono Konopka along with Dominic Kluge, Jonas Meynert, and Kevin Kock, leverages social media data and influencer partnerships to develop and market food brands. Since its commercial launch, Lanch has created brands like Loco Chicken, Happy Slice Pizza, and Happy Chips, which are distributed through 350 ghost kitchens and retail networks such as Lieferando and Walt. The funding round, co-led by Felix and HV Capital, will help Lanch expand within Germany and explore new markets. The company’s strategy of using data to identify market gaps and promote products through social media influencers has proven successful, with plans to announce new snack products soon.