News Summary

Jahanvi Sardana, a partner at Index Ventures, addressed early-stage founders at TechCrunch’s 2025 All Stage event in Boston, highlighting the importance of understanding the Total Addressable Market (TAM) and focusing on product-market fit. Sardana emphasized that many successful startups have emerged from markets that were initially non-existent, citing examples such as Google and Microsoft. She categorized TAM into three types: known, emerging, and invisible markets, encouraging founders to innovate and prove the potential of their products. Sardana advised against over-reliance on industry metrics, urging founders to develop their own market insights. Her talk underscored the critical role of understanding customer needs and investor expectations in achieving startup success.