News Summary

Montreal-based Cogeco has launched a new wireless service in Canada, marking the first major wireless launch in the country in the past decade. Initially available in select cities across Québec and Ontario, the service targets Cogeco’s wireline customers, specifically low to mid data users. The rollout, which follows Cogeco’s U.S. mobile launch last year, aims to expand to 12 Canadian markets in the coming weeks with a full geographic deployment planned by fall. The service is facilitated through a Mobile Virtual Network Operator (MVNO) framework, leveraging partnerships with Eastlink and an unnamed wireless network operator. The launch is part of Cogeco’s strategy to enhance its North American wireline customer base.