News Summary

SimplyCast, a Dartmouth-based company, has successfully integrated student co-op placements as a core component of its talent acquisition strategy. Founded by Saeed El-Darahali, the company provides a platform for businesses to communicate across multiple channels. El-Darahali’s commitment to youth employment stems from his own experiences facing challenges securing co-op placements during university. By partnering with the Information and Communications Technology Council’s (ICTC) Work Integrated Learning Digital program, SimplyCast has been able to employ students, offering them real-world experience and contributing to the company’s product innovation. This approach has not only addressed high youth unemployment rates but also driven SimplyCast’s growth, with student talent playing a crucial role in developing new communication solutions. The company emphasizes the importance of making student recruitment an integral part of business strategy.