News Summary

Cogeco, a Montreal-based telecommunications company, has announced the launch of its wireless service, which will expand to 12 Canadian markets in Ontario and Quebec over the coming weeks. This development comes as part of Cogeco’s strategy to leverage the mobile virtual network operator (MVNO) framework, allowing them to offer services on existing networks from major players like Bell, Rogers, and Telus. The targeted areas in Quebec include Alma, Magog, Rimouski, Saint-Georges, Saint-Hyacinthe, Saint-Sauveur, and Trois-Rivières, while in Ontario, the service will cover Brockville, Chatham, Cobourg, Cornwall, and Welland. This expansion is expected to increase competition and potentially lead to more affordable wireless plans for Canadians. Cogeco has also partnered with Eastlink, a Nova Scotia-based company, to facilitate this rollout.