News Summary

A class-action lawsuit has been filed in British Columbia against Apple Inc. and Apple Canada, alleging that the company misled Canadian consumers with false promises regarding the artificial intelligence (AI) features of the iPhone 16 series. The lawsuit claims that Apple ran a marketing campaign highlighting the groundbreaking ‘Apple Intelligence’ suite, which promised enhanced AI-driven capabilities such as a full AI Siri upgrade and various other features that were not yet available. The notice of the lawsuit states that Apple admitted the AI features were still in early development and might only be available by 2027, contradicting their advertisements. The class action seeks to represent all Canadians who purchased and/or owned an iPhone 16, 16 Plus, 16 Pro, 16 Pro Max, and 16e between September 13, 2024, and March 7, 2025. The lawsuit emphasizes that these consumers may have been influenced in their purchasing decisions by Apple’s advertisements. None of the allegations have been proven in court, and the class action must be certified by a B.C. judge to proceed.