News Summary

With the departure of CEO Linda Yaccarino, X, the social network owned by Elon Musk, is facing increased competition and a decline in daily active users. According to Sensor Tower, X’s user base shrunk by about 10% year-over-year by the end of Q2 2025, while Threads, a competitor from Meta, is catching up with a 127.8% increase in daily mobile app users. X remains larger with 132 million daily active users, compared to Threads’ 115.1 million, but Threads is growing rapidly, leveraging Meta’s ecosystem. X users spend more time on the platform, averaging 31 minutes daily versus Threads’ 8 minutes. Threads is expanding its advertising ecosystem, a domain where it benefits from Meta’s extensive experience. X’s advertising revenue has also shown growth, with U.S. ad spending up by 62% in the first half of 2025, and new top advertisers like Apple and Google joining. The social media landscape is evolving, with both X and Threads vying for dominance.