News Summary

Fitness wearable startup Whoop has introduced a new blood test panel focused on women’s health through its Whoop Labs service. This panel measures 11 blood biomarkers, including AMH, Progesterone, and Thyroid Peroxidase Antibodies, which aim to provide insights into cycle regulation, hormonal transitions, thyroid function, nutrient sufficiency, and bone metabolic resilience. Additionally, Whoop has enhanced its app with a Hormonal Symptom Insights and Predictions feature, which models hormonal changes across menstrual cycles to predict period windows and cycle irregularities. This move comes as Whoop experiences a 150% increase in women using its products, marking them as the fastest-growing user segment. The company continues to address the demand for women’s health features, a trend seen across the wearable tech industry.