News Summary

WeDoSolar, a European startup known for its innovative vertical solar panels for residential use, has pivoted to a B2B model following the acquisition of a minority stake by Chinese solar giant Genbyte Tech. This strategic partnership allows WeDoSolar to leverage Genbyte’s infrastructure and technical expertise to scale operations and enter new markets. Founded in 2021 by Karolina Attspodina and Qian Qin, the startup initially targeted consumers with plug-and-play solar solutions but is now focusing on resellers, property developers, and commercial enterprises. Attspodina, stepping down as CEO, will retain a board member role, while Qin takes the helm as CEO. The pivot aims to address market saturation with cheaper, less safe products, ensuring WeDoSolar’s offerings stand out.