News Summary

Photo-editing app VSCO has laid off 24 employees as part of a restructuring initiative aimed at refocusing the company’s efforts on tools for professional photographers. The layoffs affected staff across marketing, tech, and program management teams. CEO Eric Wittman acknowledged that the consumer business had not performed as expected, despite the company being EBITDA-positive for most of the past four years. To adapt, VSCO plans to enhance brand awareness and develop AI-powered features, including an ‘AI-native’ editor and an AI assistant. The company also intends to redesign its Photo Galleries feature to help photographers showcase their work. The strategy shift comes as other consumer apps like Canva and Adobe Lightroom enhance their AI capabilities.