
VSCO Expands Global Reach with Capture App and Acquisition of The Freelance Photographer
News Summary
VSCO, known for its photo editing and sharing capabilities, has made its iOS camera app, Capture, available globally. Initially launched in Ireland, Australia, and New Zealand, the app offers over 50 presets and real-time effects, along with manual controls for camera functions. It supports RAW and ProRAW formats and enables photo syncing with VSCO’s cloud. Additionally, VSCO has acquired The Freelance Photographer, a platform offering online and offline workshops for aspiring photographers. This acquisition aims to fill a market gap by providing business education and guidance to emerging photography professionals. The Freelance Photographer offers courses starting at $208 per month, with extensive tools and mentorship available at higher tiers. This move aligns with VSCO’s strategy to cater to professional photographers, following previous launches like VSCO Hub and VSCO Canvas.




