News Summary

Voices, a leading voice solutions platform, has released its Ad Agency Trends Report, which explores the use of AI voices in advertising. The report indicates that while AI-generated voices are increasingly used in the creative process, the human voice remains essential for final productions due to its authenticity and emotional resonance. The study surveyed numerous ad agencies, revealing that 56% have used AI voices at some stage, primarily for rough cuts and initial drafts. However, a preference for human voices persists, with concerns about quality and ethics cited by those who avoid AI. The report also highlights the importance of diversity in voice talent, with 63% of agencies hiring from outside North America. Tools like Voices, Zoom, and Microsoft Teams are commonly used for remote voice over recordings, which 87% of agencies now conduct remotely.