News Summary

Startups like NoScrubs and Rinse are transforming the laundry industry by providing on-demand services that aim to make laundry less of a chore. NoScrubs, an Austin-based startup founded by Matt O’Connor and Sudhanshu Gautam, recently secured a $2 million pre-seed round led by Initialized Capital. The company focuses on a fast turnaround for laundry services, promising folded laundry returned within hours of pickup. It plans to expand throughout Texas and across the U.S. by 2026. Meanwhile, Rinse, founded in 2013 by Ajay Prakash, Sam Cheng, and James Joun, recently raised $23 million in a Series D round led by LG Electronics. Rinse operates in several major U.S. cities and has cleaned over 100 million garments. It offers both direct-to-consumer and B2B services and plans to acquire and brand brick-and-mortar laundromats. Both companies offer subscription services and aim to expand geographically, tapping into the $15.75 billion U.S. laundry facilities and dry-cleaning services market.