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Ultrahuman Reenters U.S. Market with Ring Pro Amidst Rising Competition
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7 months ago

Ultrahuman Reenters U.S. Market with Ring Pro Amidst Rising Competition

Global

News Summary

Bengaluru-based health-tech startup Ultrahuman is making a significant push to reenter the U.S. market with its newly approved Ring Pro, following a period of import restrictions that hampered its U.S. operations. The U.S. Customs and Border Protection’s approval comes shortly after the global launch of the Ring Pro and follows a ruling in favor of Oura, which had previously limited Ultrahuman’s ability to import its smart rings into the U.S. Despite losing market share to Oura, which now dominates with an 85% share, Ultrahuman aims to reclaim its position, with plans to scale its U.S. operations fully within six months. The company’s CEO, Mohit Kumar, emphasized the importance of the U.S. market, which previously generated significant revenue and remains a critical area for growth. Ultrahuman is also preparing to expand its product line beyond smart rings, hinting at future developments in wearable technology.

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Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip

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