News Summary

Randy Frisch, co-founder of the business-to-business marketing platform Uberflip, has launched a new venture called Trusty, an AI-powered estate planning app. After Uberflip was acquired by PathFactory, Frisch is focusing on helping people pass down personal valuables through a modern ‘letter of wishes’. Trusty secured $1 million CAD in pre-seed funding led by Relay Ventures and Graphite Ventures, with contributions from Mistral Venture Partners and undisclosed angels. The funding will be used to enhance Trusty’s AI technology and expand its market presence in Canada and the United States. Frisch believes that Trusty will complement existing legal will platforms by focusing on the personal assets aspect of estate planning.