News Summary

Uber is set to make a significant impact in India’s B2B logistics market by collaborating with the Indian government-backed Open Network for Digital Commerce (ONDC). This strategic move is designed to challenge the stronghold of major e-commerce entities such as Amazon and Walmart-backed Flipkart and to broaden the digital commerce landscape in India. Initially, Uber will provide logistics services for food deliveries on the ONDC network, with plans to extend to e-commerce, grocery, pharmacy, and healthcare logistics. The service will operate as a white-label offering, similar to Uber Direct in the U.S., and will be available to businesses within the ONDC network. This diversification comes as Uber aims to strengthen its business case in India amidst growing competition in the ride-hailing sector. By entering the logistics domain, Uber seeks to capitalize on the projected growth of the Indian logistics market, expected to reach $157 billion by 2028. Additionally, Uber’s integration with ONDC includes metro ticketing services, further enhancing its footprint across India’s urban mobility and logistics sectors.