News Summary

TruLOCAL, a Toronto-based food subscription service owned by EMERGE Commerce, has experienced significant growth due to the ‘buy Canadian’ movement. The company saw a 193-percent increase in subscriptions in February 2025, attributed to the shift in consumer preference towards local products amid US tariff threats. Founded by Marc Lafleur in 2016, TruLOCAL connects local farmers with digital-savvy consumers through customizable subscription plans. The company, which was acquired by EMERGE in 2021, primarily sources from markets in Ontario, Alberta, and British Columbia. This growth aligns with a broader trend in Canada, where 84% of surveyed Canadians indicated a preference for Canadian-made products. Despite challenges such as subscription fatigue in the market, TruLOCAL remains optimistic about sustainable growth by doubling down on local partnerships.