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Truecaller Expands into eSIM Market Amid Declining Ad Revenue
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5 months ago

Truecaller Expands into eSIM Market Amid Declining Ad Revenue

Global

News Summary

Truecaller, the renowned caller ID company, is venturing into the eSIM market to diversify its revenue streams amidst falling ad revenues. The company has introduced eSIM services for travelers, offering plans ranging from 1 GB over 7 days to 20 GB over 30 days. This service will initially be available in 29 countries, including Canada, the United States, and several European nations. Notably, India is absent from this list due to stringent telecom regulations. Truecaller is partnering with Telna and Telness Tech to manage the eSIM platform. With an existing user base of over 500 million, Truecaller aims to leverage these relationships to gain a competitive edge in the eSIM market. This strategic move comes as the company faces financial challenges, having recently cut 70 jobs and reported a 27% drop in net sales for Q1 2026. By enhancing subscription revenues through new features like AI Assistant and Family Protection, Truecaller seeks to stabilize its financial standing.

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Truecaller gets into the eSIM business to diversify its revenue streams

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