News Summary

Teresa Resch, president of the Toronto Tempo, discusses how the team is integrating technology and startup principles as it prepares for its debut in the WNBA in 2026. Ahead of her appearance at Toronto Tech Week, Resch highlights the parallels between launching a sports team and a tech startup, emphasizing brand identity, funding, and the use of technology as key components. The Tempo, described as a startup, is leveraging tools such as Microsoft Dynamics and StellarAlgo to build its operations and understand its fan base. The team is also focusing on research related to women’s health and performance, an area that has been underexplored. Despite not having players or a coach yet, the Tempo is actively building its brand and engaging with potential season seat holders. The team is committed to fostering community through its ‘Together We Win’ platform, promoting inclusion beyond specific heritage months.