News Summary

TikTok Shop has introduced digital gift cards in the United States, aiming to bolster its presence in the e-commerce sector by competing with established giants like Amazon and eBay. This new feature allows users to purchase and personalize gift cards ranging from $10 to $500, which can be sent to friends and family through email. While the gift cards are currently only available in the U.S., TikTok plans to enhance the personalization features by 2026, including options for video messages and interactive unboxing experiences. This move follows a successful sales period during Black Friday and Cyber Monday, where TikTok Shop recorded over $500 million in U.S. sales. Despite this success, the company faces potential challenges, including the risk of a U.S. operations sale or a potential ban in the country if no sale is made by January 2026.