News Summary

Spotify has officially launched its new ‘Partner Program’ designed to offer podcast hosts additional monetization opportunities beyond traditional advertising revenue. This program, now available in the U.S., U.K., Canada, and Australia, allows creators to earn through video payouts and aims to boost Spotify’s video podcast library to compete with platforms like YouTube. Since its announcement in November, over 65% of eligible podcasts have already joined the program. Additionally, Spotify has introduced features such as ad-free video podcasts for Premium users and Podcast Clips, which are short-form videos intended to promote podcasts more effectively.