News Summary

NBA All-Star Russell Westbrook has co-founded Eazewell, an AI-driven startup focused on simplifying end-of-life planning. Westbrook teamed up with former NBA star Kemba Walker and childhood friend Donnell Beverly Jr. to launch the company, which automates administrative tasks related to funeral planning. The platform assists families with tasks such as booking funeral services and managing digital assets, partnering with service providers like hospice care and insurance companies to offer a free basic service with premium options. Since its inception in 2024, Eazewell has helped over 100,000 families and is expanding its enterprise platform to integrate with hospice companies and senior living facilities. Westbrook’s involvement stems from a desire to leverage his influence to aid underserved communities, and the company plans further innovations in managing digital legacies posthumously.