News Summary

Rogers and Fido have launched exclusive ‘winback’ offers targeting former customers with competitive wireless plans. The deals include a Fido plan priced at $25 per month for 40GB of data, and a Rogers plan for $35 per month offering 100GB of 5G data, including Canada/U.S. usage and international texting. These plans are appealing compared to the current market offerings, with Fido’s standard plans starting at $44 for 60GB and Rogers at $65 for 125GB. The discounts are being promoted as permanent, although skepticism remains about their longevity. The offers are being communicated through calls to select former customers, encouraging them to consider returning to the service.