News Summary

Roblox has announced a new partnership with Google to launch and scale its Rewarded Video ads and other immersive ad formats. This collaboration will allow brands and advertisers to reach Roblox’s 85 million daily Gen Z users through Google’s Ad Manager and AdMob, offering both programmatic and direct purchase options. The partnership aims to provide more monetization opportunities for game creators while offering players the chance to earn in-game benefits by watching up to 30-second full-screen video ads. Roblox’s tests have shown high completion rates for these ads, and the company has also partnered with Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen for ad impact measurement.