News Summary

Vancouver-based media tech firm BBTV Holdings has rebranded to RHEI and introduced a new data monetization platform named RHEI Data Pro. The platform is designed to assist digital content creators, such as YouTubers, by allowing them to license their existing content for training artificial intelligence (AI) models. RHEI has already secured over $35 million in partnerships with AI companies for this initiative. The platform offers a per-hour pricing model that compensates creators based on the unique value of each video, ensuring creators retain full ownership rights. RHEI Data Pro aims to address the issue of AI models training on data without proper legal clearance. Previously, academics and early-stage AI startups faced challenges accessing free material for training purposes, and several companies have filed lawsuits over copyright infringement due to non-consensual AI training. RHEI’s CEO, Shahrzad Rafati, emphasized the company’s commitment to empowering creators in the evolving AI landscape. This initiative marks a new era termed the “augmented creativity era,” where creators are fairly compensated for their contributions to AI innovation.