News Summary

Victoria, BC-based software rollup company Redbrick has acquired Paved, a New York City-based newsletter advertising platform, marking its fourth American acquisition in the past five years. Paved’s platform connects newsletter creators with advertisers, matching companies like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across more than 3,000 publishers, including The New York Times, NBC, Bloomberg, and TechCrunch. With this acquisition, Paved, which will continue operating under its own brand, plans to expand its team from 15 to 50 employees by the end of the year. This acquisition reflects a trend where Canadian companies are acquiring American firms, contrasting with the more common reverse scenario. Redbrick’s strategy focuses on acquiring digital solutions to aid entrepreneurs, contributing to its $100 million in annualized revenues in 2023.