News Summary

Pinya XP, formerly known as Pineapple Express Cannabis Company, has announced the appointment of Marc Williams as the new Chief Operations Officer (COO). Williams brings over three decades of executive experience across Canada, the United States, and Colombia, which includes significant expertise in project development, social capital initiatives, and strategic implementation of emerging technologies. His leadership at Planta Vida SAS, a licensed cannabis cultivator in Colombia, was marked by a focus on sustainable and socially responsible business practices. At Pinya XP, Williams will oversee the implementation of the GROOVY platform, a blockchain-powered system designed to ensure cannabis product authenticity and safety. The platform aims to prevent counterfeit products from entering the market, thereby protecting consumers and enhancing trust in the cannabis industry. Additionally, the company has announced a strategic relocation from Los Angeles to Atlanta, Georgia, as part of its expansion efforts. Frank Yglesias has been appointed as the new CEO, President, and Chairman of the Board, following Matthew Feinstein’s resignation.