News Summary

Perplexity, an AI company, is launching a new revenue-sharing model aimed at compensating publishers when its AI assistants use their articles to answer user queries. This initiative, reported by The Wall Street Journal, involves a subscription service called Comet Plus, costing $5 per month. The subscription is designed to account for the AI’s interaction with publisher content, which isn’t covered by existing deals. Comet Plus will allocate 80% of its revenue to participating publishers, drawn from an initial $42.5 million revenue pool. This model aims to balance the revenue loss publishers face when AI agents bypass traditional ad views. The long-term success of this approach will depend on subscriber growth and publisher participation.