News Summary

AI search startup Perplexity has entered into a multi-year licensing agreement with Getty Images. This deal allows Perplexity to display Getty’s images across its AI-powered search and discovery tools, marking an important step in formalizing content partnerships for the startup. The agreement aims to legitimize Perplexity’s previous use of Getty’s stock photos amidst past allegations of plagiarism and copyright infringement. Getty’s vice president, Nick Unsworth, emphasized the importance of properly attributed consent in enhancing AI products. Perplexity’s strategy focuses on attribution to defend against copyright accusations by asserting that its use of content constitutes ‘fair use.’