News Summary

Perplexity AI has entered into a significant partnership with Snap, agreeing to pay $400 million in cash and equity to integrate its AI search engine into Snapchat. This collaboration aims to enhance Snapchat’s My AI chatbot by providing conversational search capabilities to its 940 million-strong user base. Set to launch in 2026, the integration is part of Snap’s strategic move to position Snapchat as a leading platform for AI interactions. Following the announcement, Snap’s shares rose by over 14%. This deal highlights the growing trend of integrating advanced AI technologies into social media platforms to enhance user engagement.