News Summary

OuterBox, a performance marketing and web development agency, has acquired Accelerated Digital Media (ADM), a Chicago-based firm known for its expertise in paid search, paid social, and analytics for mid-market and enterprise clients. This acquisition is part of OuterBox’s strategic growth plan to enhance its paid media capabilities and provide more integrated performance outcomes for clients across various industries, including B2B, eCommerce, and professional services. ADM’s strengths in healthcare and analytics complement OuterBox’s established services in SEO, conversion rate optimization, and web development. The merger aims to create a comprehensive digital marketing powerhouse, leveraging shared data and integrated strategies to improve client outcomes. Both companies will operate under the OuterBox brand, with ADM’s leadership playing a significant role in innovation and strategy.