
Operation Bluebird Aims to Revive Twitter Brand
News Summary
A Virginia startup named Operation Bluebird is seeking to revive the Twitter brand after filing a petition with the US Patent and Trademark Office to cancel X Corporation’s trademarks of ‘Twitter’ and ‘tweet’. The startup, founded by Michael Peroff and former Twitter general counsel Stephen Coates, argues that X Corporation, under Elon Musk’s ownership, has abandoned these trademarks. Operation Bluebird plans to launch a social network under the name Twitter.new, potentially by late next year, and has already developed a working prototype. This initiative aims to restore the brand recognition and scale that Twitter had before its rebranding to X.




