News Summary

OpenAI has launched a new, cost-effective ChatGPT subscription plan in India called ChatGPT GO, priced at ₹399 per month (approximately $4.60). This plan significantly reduces the cost from the previous Plus Plan, which was priced around $23 in local currency. The ChatGPT GO plan offers Indian users enhanced features including 10 times more message limits, image generations, and file uploads compared to the free tier, along with improved memory retention. The move aims to make ChatGPT more accessible to the Indian market, which is a significant segment for OpenAI, being the second-largest market for the company globally. OpenAI plans to potentially expand this plan to other regions after gathering feedback from Indian users. The introduction of the ChatGPT GO plan aligns with other tech companies’ strategies, such as Google’s free AI Pro plan for Indian students and Perplexity’s partnership with Airtel to offer free subscriptions, to tap into India’s vast internet user base.