News Summary

Oakpool, a founder and employee-owned digital agency, has launched oakpool.ai, a new platform focused on AI Search Visibility and Generative Engine Optimization. This initiative aims to help brands understand and improve their visibility across leading generative search engines such as ChatGPT, Gemini, Claude, and Perplexity. The launch comes amid a significant shift in consumer search behavior, with platforms like ChatGPT being used increasingly as search engines, particularly among Gen Z. Oakpool.ai provides brands with a free baseline assessment of their presence on these platforms and offers services to enhance their relevance in generative search environments. The platform is supported by a network of advisors with extensive experience in technology and digital marketing. Oakpool’s co-founder, James Hamilton, emphasizes the transformative impact of AI Search on digital marketing, highlighting the need for brands to adapt to these changes to remain competitive.