
Nikita Bier Appointed Head of Product at X, Formerly Twitter
News Summary
Nikita Bier, a well-known serial entrepreneur and growth hacker, has been appointed as the head of product at X, the platform formerly known as Twitter. Bier is recognized for founding popular teen-centric apps like Gas, acquired by Discord, and TBH, acquired by Facebook. His expertise in building viral social products and driving user growth positions him to lead a product revamp at X, focusing on enhancing user engagement and introducing innovative features. Elon Musk, owner of X, announced the appointment, indicating plans to leverage Bier’s skills to expand the user base beyond traditional text-first social network users.




