News Summary

Miles McBride, a player for the New York Knicks, has launched a new app called Mmotion, designed to rival existing location-sharing services like Snap Map. Collaborating with veteran startup founder Joe Einhorn, McBride aims to address the challenge of meeting new people in large cities. The app, currently in beta in NYC, combines location tracking with social discovery features. It allows users to find friends based on shared interests and recommends nearby social hotspots. Users can join interest-based groups called ‘Circles’ and have private messaging options. Mmotion emphasizes user privacy with encrypted data and features like ‘Vault Mode’ and ‘Personas’ for selective location sharing. The app also includes tools for user safety and moderation. Mmotion operates on a subscription model, with potential premium features and options for local businesses to gain customer insights through anonymized analytics. This venture marks McBride’s entry into the startup world, alongside other athletes turned entrepreneurs.