News Summary

Meta has launched a new feature called ‘ghost posts’ on its Threads platform, allowing users to create posts that disappear after 24 hours. This feature is designed to encourage more spontaneous and low-stakes sharing. Users can create ghost posts on mobile devices by selecting the ‘ghost’ icon when composing a post. Once published, these posts appear with a dotted conversation bubble, differentiating them from regular content. Replies to these posts are sent directly to the poster’s DMs and do not appear in the timeline. After 24 hours, ghost posts are removed from the timeline but remain accessible to the original poster in the ‘archived’ section. This feature draws comparisons to Snapchat’s disappearing content and is part of Meta’s ongoing efforts to enhance user engagement on Threads.