News Summary

Meta AI has experienced a significant surge in app downloads and daily active users following the launch of its ‘Vibes’ AI video feed. According to data from Similarweb, the app’s daily active users have increased to 2.7 million as of October 17, up from around 775,000 just four weeks prior. The app is now seeing approximately 300,000 new installs per day. The introduction of the Vibes feed, which features short-form AI-generated videos, has been a key factor in this growth. This surge in usage and downloads highlights Meta’s shifting AI strategy and suggests potential competitive advantages over rivals such as OpenAI’s Sora, which remains invite-only.