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Lyft’s Strategic Acquisition of FreeNow to Enter European Market
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2 years ago

Lyft’s Strategic Acquisition of FreeNow to Enter European Market

Global

News Summary

Lyft has announced its acquisition of the European taxi app FreeNow for approximately €175 million ($198.40 million) from BMW and Mercedes-Benz. This strategic move marks Lyft’s entry into the European ride-hailing market, expanding its global footprint. The deal, valued at around $200 million, is expected to close in the second half of 2025, further establishing Lyft’s presence in the international mobility sector.

Story Coverage

Brand Logoft.com

Lyft buys European taxi app FreeNow in €175mn deal

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Brand Logoreuters.com

Lyft to enter European market with $200 million FreeNow acquisition

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Brand Logonbcnewyork.com

Lyft to buy taxi app Free Now for $200 million to expand into Europe

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