
Instawork’s 2025 Report Highlights Inland Market Surge Amid Coastal Affordability Challenges
News Summary
Instawork’s Year in Flexible Labor 2025 report reveals significant shifts in labor dynamics as inland markets experience a surge in activity due to affordability challenges in coastal areas like San Francisco and Seattle. The report, based on data from millions of completed shifts across 150 markets, highlights that inland regions, notably Raleigh-Durham, Nashville, and Columbus, are seeing the fastest growth in flexible labor demand. This trend aligns with broader economic expansion in the South and Midwest, driven by factors such as land availability and operating costs. Instawork’s data shows that general labor, warehouse roles, and event staffing are in high demand, with midweek shifts being the busiest. The report suggests this inland momentum will continue as businesses seek more predictable and cost-effective markets.




