
Inovia Launches Campaign to Boost Canadian Tech Brand
News Summary
Inovia Capital, a Canadian venture capital firm, has initiated a new campaign titled ‘Canadian Roots. Global Mindset’ to position Canada as a competitive player in the global tech market. The campaign features a series of 17 videos highlighting the strengths of Canada’s tech ecosystem, with contributions from CEOs of Inovia’s portfolio companies such as Cohere, Certn, and Hopper. The campaign aims to emphasize Canada’s diverse workforce, high-quality engineering education, and principled investment approaches. Cohere co-founder Nick Frosst, who appeared in the first video, shared insights on the benefits of operating in Toronto and praised the educational legacy of AI pioneer Geoffrey Hinton. Inovia plans to release two videos weekly until the end of October, showcasing unique perspectives from Canadian tech leaders.




