News Summary

In the latest episode of Build Mode, startup founders Jas Schembri-Stothart of Luna and Andre Peart of Untapped Solutions share their unconventional marketing strategies. Luna, a well-being app for teenage girls, engaged its audience by touring U.K. schools and enlisting students as brand ambassadors. The team also activated marketing efforts at Taylor Swift concerts to reach their target demographic. Untapped Solutions, a platform for formerly incarcerated individuals, expanded its reach by partnering with agencies and being present in almost every prison system. Their platform is accessible on tablets used by the incarcerated, facilitating job opportunities post-release.