News Summary

Hightouch, a startup known for its data and AI platform for marketing and personalization, has raised $80 million in a Series C funding round, reaching a $1.2 billion valuation and achieving unicorn status. The funding was led by Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Ventures, Bain Capital Ventures, and Y Combinator. Hightouch was co-founded by Tejas Manohar, Kashish Gupta, and Josh Curl, and it focuses on synchronizing data warehouses for marketing, sales, and customer service. The new funding will accelerate the adoption of Hightouch’s AI Decisioning product, which uses machine learning to optimize marketing campaigns and improve customer experiences. The company has previously raised $172 million and counts companies like Spotify, PetSmart, and Tripadvisor among its customers.