News Summary

Epic Games has reported a significant reduction in user drop-offs following Apple’s implementation of a new installation workflow in iOS 18.6. This update, which allows EU users to install alternative marketplaces under the Digital Markets Act, has led to a 60% decrease in users abandoning the installation process for Epic’s game store. Previously, the drop-off rate was 65%, which has now dropped to 25%, aligning more closely with the rates observed for Windows and macOS users. Despite this improvement, Epic Games continues to criticize Apple’s restrictive policies, such as the core technology fee and stringent approval processes, which make it challenging for developers to distribute apps through alternative app stores. Epic Games is also in conflict with Google over similar issues related to third-party app store installations.